The FestivalForGood identity in 2018 makes the connection between a hive and the community. It represents FFG2018 as a community of changemakers, consumers and enterprises alike. The various "hives" in our festival identity encapsulate the buzz of activity at the event and celebrate the spirit of the festival.
The visual approach adopts tropical elements palms and ferns that complement the festival's brand palette. It also harkens to the festival's location being in the heart of Marina One's lush greenery.
The visual approach adopts tropical elements palms and ferns that complement the festival's brand palette. It also harkens to the festival's location being in the heart of Marina One's lush greenery.
Organised by raiSE, FestivalForGood returns, providing local and regional social enterprises with a platform to showcase their wide-ranging products and services.
On-site
FestivalForGood 2018 was set abuzz in the heart of Marina One's lush tropical greens. The colourful festival identity boldly adapted into wayfinding and poster banners, contrasting against the concrete and greens on site.
The graphic elements in the identity came to life in hexagonal structures and useful icons that help navigate attendees in the vast compound.
The graphic elements in the identity came to life in hexagonal structures and useful icons that help navigate attendees in the vast compound.
Microsite
